Pricing Policy

Dhanline Pricing Policy

This document outlines the pricing policy for Dhanline, a website selling kurtis and jeans. This policy aims to set clear expectations for customers and ensure sustainable growth for the business.

General Principles:

  • Market Competitiveness: Prices will be set based on competitor analysis, considering the quality, brand perception, and target audience. We will offer competitive prices without compromising on quality.
  • Value-Based Pricing: Prices will reflect the perceived value of the products, taking into account factors like fabric, design, brand value, and craftsmanship.
  • Profit Margin: Prices will be set to ensure a healthy profit margin, allowing for reinvestment in the business and future growth.
  • Dynamic Pricing: We may implement dynamic pricing strategies for certain products or during sales periods, considering factors like demand, seasonality, and inventory levels.

Specific Pricing Strategies:


  • Price range: Based on factors like fabric quality, embellishments, brand, and design complexity. Consider offering a diverse range to cater to different budgets.
  • Bundles and Sets: Offer discounted kurti sets (kurti with leggings or dupatta) to encourage higher transaction value.
  • Early Bird Pricing: Offer discounts for pre-orders on new collections.


  • Price range: Based on factors like fabric type (denim, jeggings, etc.), brand, fit (skinny, bootcut, etc.), and washes.
  • Seasonal adjustments: Consider slightly higher prices for trendy, seasonal styles.
  • Clearance sales: Offer discounts on older collections or excess inventory to make space for new arrivals.

Additional Considerations:

  • Shipping costs: Decide whether to include shipping costs in the product price or offer free shipping above a certain order value.
  • Taxes: Clearly communicate any applicable taxes to avoid customer confusion.
  • Promotional discounts: Offer occasional discounts and promotions to attract new customers and boost sales.
  • Price adjustments: Regularly review and adjust prices based on market trends, competitor analysis, and customer feedback.

Transparency and Communication:

  • Clearly display product prices on the website, including any applicable taxes and shipping costs.
  • Explain the rationale behind pricing decisions in communication with customers, emphasizing value and quality.
  • Be open to feedback on pricing and adjust your policy accordingly, if necessary.

Remember, this is a general framework and you can adapt it to your specific business needs and target audience. Regularly review and update your pricing policy to ensure it aligns with your business goals and market realities.

By implementing a well-defined and transparent pricing policy, Dhanline can attract customers, generate sustainable profits, and establish itself as a trusted brand in the online fashion market.